Start constrained
Use explicit geography, intent, exclusions and budget controls rather than broad expansion just because a platform recommends it.
Investigate an existing campaign, repair call tracking and conversion reporting, and get a clear read on what is working.
Utah roots going back to 2005. TyFactor was building websites, ecommerce, and business systems for Northern Utah shops more than 20 years ago. The original projects and client correspondence are still part of our archive.
See our Utah history and original work →K&T Performance // client email // 2005
There was no modern attribution stack behind that sentence. But the business standard was already right: the thing should create real customer behavior, not just look impressive in a report. Today TyFactor can connect more of that path — search, ad, landing page, call, form and known outcome — instead of guessing.
TyFactor can investigate an active Google Ads campaign, repair its landing and call paths, diagnose phone-call tracking or conversion-reporting problems, and validate the result. This can be a defined one-time engagement.
You own and pay Google directly. No mandatory monthly retainer is required to make the system functional.
You can see every finished setting. The proprietary value is the reasoning used to decide which controls matter, which signals are noise and how the configuration fits together.
Use explicit geography, intent, exclusions and budget controls rather than broad expansion just because a platform recommends it.
Instrument calls and forms so the owner can understand what the spend actually produced.
Inspect delivery, remove noise, preserve the baseline, and increase scope only when results justify it.
A $100–$200 test can be an education point in some markets, not a promise. If a market cannot be tested meaningfully at that level, TyFactor should say so.
Open the planning estimator →
The goal is to make the advertising dollars you do spend more meaningful. TyFactor does not guarantee clicks, leads or ROI.